Affordable Lingerie For The Non-Airbrushed Woman

The Lulu Softcup Bra is the most coveted item made by New Zealand-based label Lonely Lingerie. The bra consists of stretchy lace cups that are surprisingly supportive and velvet elastic adjustable straps. Vintage lingerie was the initial inspiration behind Lonely Lingerie, whose founders Helene Morris and Steve Ferguson don’t expect their young clientele to spend hundreds of dollars on clothes that rarely see the light of day. Yet the brand is more than just affordable; as their Tumblr can attest, Lonely Lingerie is a welcome respite from its mainstream counterparts: a celebration of natural beauty and bodies of all shapes and sizes.