Cotton Undies For Lovers Of Comfort (And The 90s)

We all know that Calvin Klein’s simple cotton underwear hit the instagramsphere like a sandstorm in Abu Dabi this past year—but what if that “classic silhouette” has become so classic it’s passé? Enter Jonesy—a line that has just two items for sale: a bra, and the pair of undies pictured above. Born out of New York City (and we know how cool things are when they come from the Big Apple, baby),… read more

We all know that Calvin Klein’s simple cotton underwear hit the instagramsphere like a sandstorm in Abu Dabi this past year—but what if that “classic silhouette” has become so classic it’s passé? Enter Jonesy—a line that has just two items for sale: a bra, and the pair of undies pictured above. Born out of New York City (and we know how cool things are when they come from the Big Apple, baby), the brand emphasizes simplicity as sexy, and the cotton fabric plus punchy ’90s striped elastic band does both things simultaneously. Not only that, but Jonesy features young, real women as models for their line, and who doesn’t like that?