The Quest For The Perfect White Panties

In 2014, designer Greer Simpkins set out to make her perfect pair of panties—a combination of Baywatch babe and delicate femininity. The core product of her lingerie line, Hello Beautiful, is a high cut, made-in-the-USA, 100% cotton underwear—no corporate logos, no flashy colors, no synthetic fabrics or on-trend designs. They’re incredibly flattering on many body types, because they sit on a woman’s natural waist, thus emphasizing the waist, elongating the leg, and showing off a woman’s natural curves. The look is classic and oozes femininity, while being extremely comfortable and easy to wash.