There’s a reason the immortal icon Coco Chanel advised to “add more lipstick and attack” in times of distress; an imposing red lip screams well-seasoned class. The only problem is when this bold red color is drained of all moisture, leaving your lips tight with dryness and visibly cracked. Leave it to Chanel to invent the perfect remedy to this problem. An improvement on the Rouge Coco, the Rouge Coco Ultra Hydrating Lip Colour is as bold as its predecessor, just pumped with some added (and necessary) moisture in the forms of jojoba and mimosa butters, sunflower wax, and silicone. Because your lips deserve both long-lasting color and long-lasting moisture.